YouWIN Season 3 Digital Campaign Performance | Federal Government Initiative Case Study

YouWIN Season 3 – National-scale, three-week multi-platform execution delivering measurable engagement for a government-backed entrepreneurship programme

Institutional Context

Following the performance of the Season 2 engagement, TRW CONSULT was re-engaged to support the third edition of YouWIN, a Federal Government-backed entrepreneurship initiative focused on mobilizing and informing emerging business leaders.

The program required structured digital coordination within a defined campaign window to ensure broad awareness and measurable engagement across a national audience.

Strategic Scope

For Season 3, TRW CONSULT expanded the digital footprint of the initiative by:

• Launching and structuring an official Facebook presence

• Optimizing the program’s YouTube channel for visibility and engagement

• Deploying targeted digital campaigns across high-traffic national platforms

• Coordinating multi-channel amplification aligned with program objectives

The emphasis was on performance accountability within a compressed execution cycle.

Measurable Outcomes (Three-Week Campaign Window)

Across platforms, the campaign delivered:

Google & Partner Platforms

• 7.3 million+ individuals reached

• 8,625 direct click-through engagements

YouTube Campaign

• 46,041 impressions

• 9,542 video views

• 1,360 website clicks

Facebook Campaign

• 847,359 individuals reached

• 3.3 million+ impressions

• 32,171 click-through engagements

• 14,362 user actions

All outcomes were achieved within a three-week structured campaign period.

Institutional Significance

This engagement demonstrates TRW CONSULT’s capacity to:

• Operate within government-funded national initiatives

• Build and optimize official digital infrastructure

• Coordinate high-volume multi-platform campaigns

• Deliver measurable engagement within defined time constraints

• Earn repeat institutional trust through performance execution

The same performance-aligned discipline continues to inform our work with mission-driven institutions seeking measurable impact and structured digital authority in competitive environments.