FanMilk Plc Seasonal Digital Activation Case Study | Year-End Brand Amplification Campaign

FanMilk Yuletide Campaign — Integrated cross-platform holiday activation delivering measurable brand visibility during a competitive retail cycle

Institutional Context

Following prior performance-driven engagements, TRW CONSULT was re-engaged by FanMilk Plc, a multinational dairy brand, to lead an integrated seasonal digital activation campaign.

The objective was to increase brand visibility and consumer engagement during the year-end holiday period—a highly competitive retail window.

Strategic Scope

The campaign combined structured social platform deployment with targeted digital advertising, including:

• Coordinated activation across Facebook, Twitter, Instagram, YouTube, and Google platforms

• Hashtag-driven brand amplification strategy

• Targeted placement across high-traffic digital properties

• Performance monitoring and optimization during the active campaign window

The engagement required synchronization across multiple channels to maintain brand consistency and seasonal momentum.

Measurable Engagement

At the time of reporting, the campaign hashtag had generated over 3 million impressions on Twitter alone, reflecting strong early-stage digital traction.

Institutional Significance

This engagement reflects:

• Repeat multinational brand trust

• Capacity to execute time-sensitive seasonal activations

• Structured cross-platform coordination

• Measurable brand amplification within competitive consumer cycles

The discipline applied in this engagement further reinforces TRW CONSULT’s capability to deliver integrated digital authority and performance-aligned campaigns for multinational and institutional clients.