FanMilk Nigeria Digital Expansion Case Study | Multinational Youth Engagement Strategy

FanMilk — Structured six-week digital growth campaign delivering measurable youth audience expansion and multi-platform performance

Institutional Context

TRW CONSULT was engaged by FanMilk Nigeria, a subsidiary of the multinational dairy brand, to strengthen digital market presence and expand youth consumer engagement through structured online campaigns.

The mandate focused on increasing brand visibility, social engagement, and measurable reach across digital platforms.

Strategic Scope

TRW CONSULT assumed management of FanMilk’s primary social platforms and deployed a coordinated digital advertising strategy across youth-focused online environments.

The engagement included:

• Structured management and growth of Facebook, Twitter, and YouTube channels

• Multi-format digital advertising across high-traffic platforms

• Targeted demographic segmentation focused on youth audiences

• Performance monitoring and optimization within a defined six-week window

Measurable Outcomes (Six-Week Campaign Window)

Social Platform Growth

• Facebook following increased from 301 to 6,528

• Accelerated Twitter audience growth

• 3,427 YouTube video views generated

Digital Advertising Performance

• 2.56+ million impressions across 6,793 targeted websites

• 364,655 Facebook ad impressions

• 12,196 click-through engagements via Facebook

• 1,797 click-through engagements across high-traffic sites

• 13,305 YouTube ad impressions

• 443 YouTube click-through engagements

Combined Campaign Totals

• 2.9+ million total impressions

• 14,436 total click-through engagements

• 12,888 measurable user actions

Institutional Significance

This engagement reflects TRW CONSULT’s ability to:

• Support multinational consumer brands within competitive markets

• Deploy performance-driven digital expansion strategies

• Execute demographic-focused audience growth initiatives

• Deliver measurable social and advertising outcomes within defined campaign cycles

• Earn repeat brand trust based on performance execution

The structured, data-aligned approach deployed in this campaign continues to inform our work in digital authority architecture and institutional positioning for private-sector clients.