FanMilk Fantastic Yoghurt Digital Activation | Multinational Consumer Engagement Case Study

Fantastic Yoghurt Campaign — Third consecutive year of structured youth-focused product-level digital activation driving engagement and sales performance

Institutional Context

For a third consecutive year, TRW CONSULT was engaged by FanMilk Nigeria Plc, a multinational dairy producer, to lead a structured digital activation campaign designed to strengthen youth engagement and support product-level sales performance.

The focus of this cycle was Fantastic Yoghurt, one of the brand’s flagship consumer products.

Strategic Scope

The engagement required coordinated digital activation aimed at:

• Increasing product visibility across youth demographics

• Strengthening brand affinity within competitive consumer segments

• Driving measurable online engagement aligned with sales objectives

• Sustaining market leadership positioning

Execution involved structured deployment across major social platforms, targeted digital advertising, and collaboration with both local and international technical partners to ensure performance optimization.

Institutional Significance

This third consecutive engagement demonstrates:

• Sustained multinational brand trust

• Capacity to deliver recurring seasonal and product-level activations

• Integration of engagement strategy with sales-oriented objectives

• Cross-border coordination with technical partners

• Consistent execution within competitive consumer markets

The longevity of this partnership reflects TRW CONSULT’s ability to align digital authority, performance metrics, and brand positioning within multinational commercial environments.