Cashless CardExpo Digital Mobilization Case Study | Financial Sector Engagement

CBN Cashless CardExpo — Structured digital and field outreach campaign delivering 1,300+ registrations against a 300 target

Institutional Context

TRW CONSULT was engaged to lead digital awareness and participant mobilization for the Cashless CardExpo, a financial-sector conference focused on electronic payment systems and cashless policy implementation.

The event convened stakeholders across the financial and payment ecosystem, requiring structured outreach to targeted professional segments.

Strategic Challenge

The organizers sought to:

• Increase registration within a defined timeframe

• Reach professionals across finance, administration, and payment sectors

• Demonstrate the viability of digital channels in mobilizing industry stakeholders

Initial expectations were conservative, with a participant registration target of 300.

Our Approach

TRW CONSULT deployed a structured digital engagement strategy supported by targeted professional segmentation.

Following measurable early traction, the scope was expanded to include direct field mobilization targeting:

• Finance managers

• Accountants and administrative professionals

• Payment industry stakeholders

• POS merchants and entrepreneurs

• Cardholders and sales professionals

The campaign combined digital amplification with in-person outreach to accelerate registration growth.

Measurable Outcomes

• Original target: 300 registrations

• Internal performance target: 500 registrations

• Achieved outcome: 1,300+ confirmed participants

The final outcome exceeded both the organizer’s benchmark and internal performance projections.

Institutional Significance

This engagement demonstrates TRW CONSULT’s ability to:

• Mobilize professional audiences within regulated financial sectors

• Integrate digital strategy with on-ground execution

• Deliver measurable registration growth beyond baseline targets

• Expand engagement scope based on demonstrated performance

The disciplined coordination and sector-specific targeting applied in this engagement continue to inform our approach to institutional mobilization and performance-aligned digital authority work.