I Cee Technology – Do You?

I Cee Technology — Three-week nonprofit digital engagement campaign delivering measurable youth mobilization and platform growth

Institutional Context

TRW CONSULT was engaged by Career Development Network (CDNet), a nonprofit organization focused on youth career development, to support digital awareness and participant mobilization for the I Cee Technology workshop.

The initiative aimed to provide young professionals with structured exposure to ICT career pathways, including hands-on training and internship opportunities.

Strategic Challenge

The program required:

• Targeted outreach to digitally active youth demographics

• Structured digital amplification within a defined campaign window

• Measurable traffic generation to the registration platform

• Efficient deployment within budget constraints

The campaign duration was three weeks.

Our Approach

TRW CONSULT deployed a multi-channel digital engagement strategy across Facebook, Twitter, Google, YouTube, and high-traffic youth-oriented digital platforms.

The campaign included:

• Coordinated influencer collaboration to extend reach

• Structured social content publication

• Targeted advertising to a defined 18–28 demographic segment

• Amplification across curated news platforms and online communities

Execution was designed to balance reach, engagement, and conversion efficiency.

Measurable Outcomes (Three-Week Campaign Window)

Twitter Engagement

• 685 structured publications

• 2.45 million impressions

• Coordinated engagement with 22 aligned influencers

Facebook Campaign

• 1.84 million impressions

• 350,647 individuals reached

• 4,678 click-through engagements

• Page following increased from approximately 1,000 to over 3,600 (200%+ growth)

YouTube Campaign

• 1,496 impressions

Targeted Digital Advertising

• 1.4 million impressions

• 924 direct click-through engagements

• Placement across 13 youth-focused digital platforms

Institutional Significance

This engagement reflects TRW CONSULT’s capacity to:

• Support nonprofit workforce development initiatives

• Deploy demographic-focused digital segmentation strategies

• Coordinate influencer-led amplification within structured parameters

• Deliver measurable engagement within compressed timeframes

• Operate efficiently within defined budget thresholds

The structured, performance-aligned methodology deployed in this campaign continues to inform our approach to impact-aligned digital authority engagements.