5 Ways to Launch Your Next Product

Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products may not be the whole cause of the failure the statistics talk about, but it definitely goes a long way to determine whether your product will succeed in the market or not.

In the past, people only depended on having a PR team to set up a tour of the product launch. On the big day, they meet up with reporters and read out a monotonous press release about the product and go back home and wait for the reporters to do the rest. This continued until social media came and then Steve Jobs revolutionised how this should be done. Steve Jobs handled each product launch for Apple in an artistically subtle way that marketers and brand experts have considered the ‘Steve Jobs’ formula of product launch. Each launch he handled is believed to have boosted the market sales for Apple products and elevated the brand.

Here are 5 ways to launch your product like Steve Jobs: